The Importance of Digital marketing in the Covid-19 (Corona Virus) Outbreak

Kamis, 19 Maret 2020

The Importance of Digital marketing in the Covid-19 (Corona Virus) Outbreak

Covid-19 (Corona Virus) increasingly spreading to various countries. This is not only a threat to health, but can also be a greater economy threat. In sum, the impact of the Covid-19 (Corona Virus) is severe and prolonged. Covid-19 (Corona Virus) has requested good supply of economic demand.

On hope is lockdown like other countries. Lockdown will stops important inventory and various purchases, especially entertainment and travel. It will be a sharp decline in activity in the first round of this year.

Most important, depression will threatens. Many household and businesses will soon run out of money. Almost in rich countries, the population has almost no cash reserves. The private sector above all the non-financial corporate sector has also burdened itself because of debt.

So, consumer demand will be rejected immediately. Business can go to bankruptcy. People will refuse to sell businesses that are considered bankrupt, except the can offer payment in advice. Doubt about the health of the financial system will reappear.

There is a risk of a collapse in demand and economic activity that exceeds the immediate impact of a health emergency. Then, this is a time of crisis.

So far, online business can be provided which has remained stable. The people prefer shopping online rather than going to the store because is more practical, many choices, saving energy and the time.

Especially, in the midst of this Covid-19 (Corona Virus) outbreak that makes many people reduce activities outside the home. Therefore are taking online business opportunities in the midst of this Covid-19 (Corona Virus) outbreak.

But selling online needs promotion because they products can be known and purchased. Digital marketing also plays an important role for a highly effective strategy in building product awareness, expanding market access and expanding consumers.

There are two digital marketing strategies, namely organic or not paid and non-organic or paid. Example of organic digital marketing, it’s can be done by creating free product content on various blogs or websites and also social media platforms such as Facebook, Instagram, Twitter and others.

While non-organic digital marketing is to place paid advertisements to increase products to Facebook Ads, Instagram Ads, Google Ads, YouTube Ads and influencer or paid promotions. Both organic and non-organic, require good copywriting ethics. In the language of marketing, one example of copywriting can quickly attract the attention of consumers.

It’s better if you can maximize promotion with digital marketing strategies combination of organic and non-organic. That is so the product is better known and trusted by wider people.

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